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    Issue 79 , 79   Vol 23 Summer 2024
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    Published Issues

    • Vol. 23
      • ✓ Issue 79 , 79 - Summer 2024
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    OpenAccess
    • List of Articles Customer

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - The relation between organizational learning culture and customer satisfaction: The mediating role of job satisfaction
        مهدی  حقیقی کفاش زهره  دهدشتی شاهرخ حسن  غریبی
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
        میرزا حسن  حسینی رومينا  فرهادي نهاد
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Identify factors affecting Internet Banking Service Quality Case Study: Mellat Bank customers
        maryam akhavan مجید باقری
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Impact of Customer’s Emotion upon Product Features with Kansei Engineering Approach
        gholamreza hashemzade khorasegani Mohammad Reza Bahrami
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
        شادی پارسایی منش Ali Bonyadi Naeini
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
        وجیهه  هوشیار Mohammad rostampour
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
        sahar mashhadi Tahmours  Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
        mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر  جوکار Farzane sadat hosseiny
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Investigating the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran
        hamidreza fouladgar abbas saghaee
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
        jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
        kamran jalilian kameleh nasiri
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - Investigating the behavior of bank customers after the merger of branches with the development of a cluster analysis model; Case Study: Mellat Bank
        رضا قسمتی
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
        Yazdan Shirmohammadi Ramadan  Gholami Awati Maryam  Mohammadi Moghaddam
      • Open Access Article
        • Abstract Page
        • Full-Text

        14 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
        hamid reza masoudi
      • Open Access Article
        • Abstract Page
        • Full-Text

        15 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
        seyedhamid Ghoreishi seyedalireza ebrahimi
      • Open Access Article
        • Abstract Page
        • Full-Text

        16 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
        seyedalireza ebrahimi seyedhamid Ghoreishi
        20.1001.1.22286047.1400.20.67.12.4
      • Open Access Article
        • Abstract Page
        • Full-Text

        17 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
        Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
        20.1001.1.22286047.1400.20.68.1.5
      • Open Access Article
        • Abstract Page
        • Full-Text

        18 - Designing an evaluation model of the effective factors on customers’ satisfaction with a system dynamics approach in the ceramic tile industry of Yazd province
        amir ehsan Ishaqiyeh Firouzabadi
      • Open Access Article
        • Abstract Page
        • Full-Text

        19 - Investigating the effect of Servicescape on Customer Dysfunction Behaviors respect to the Moderating Role ‎ of Customer Vulnerability
        Alireza Rajabipoor Roghaye  Quchani Maryam Ahmadi Zahrani
        20.1001.1.22286047.1401.21.73.1.2
      • Open Access Article
        • Abstract Page
        • Full-Text

        20 - Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
        Ramin Bashirkhodaparasti Nasrin Nemati
        20.1001.1.22286047.1401.21.73.2.3
      • Open Access Article
        • Abstract Page
        • Full-Text

        21 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
        Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        22 - Investigating the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment
        elahe Maneshdavi seyed mehdi mirmehdi فتانه یاراحمدی
      • Open Access Article
        • Abstract Page
        • Full-Text

        23 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
        َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani
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